Scroll through social media and you’ll quickly encounter phrases like “I am worthy” or “I choose happiness”. The tantalising promise is: repeat these positive affirmations often enough and you’ll be ...

Positive affirmations, intended to counter negative self-talk, are explored for their effectiveness. While some find them ...

Does repeating a positive phrase called an affirmation out loud or to oneself change one's feelings or behavior? Some psychologists believe the answer to this question is yes. Others remain skeptical.

Self-affirmation theory was proposed by psychologist Claude Steele in the late 1980s and remains popular today. The theory suggests we have a deep desire to craft a personal narrative that we are ...

Picture this: You’re standing in the hallway outside of a boardroom, about to walk into the most important presentation of your career. Your palms are sweating and your heart is racing. Your stomach ...