Amazon customers hate Alexa’s new, adults-only ‘Sassy’ voice that curses and roasts you: ‘Unplug’

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...

Alexa+ adds new sassy mode (yes, really) that allows the Amazon tool to use occasional, but censored, profanity

Amazon has released four different personality styles for Alexa+: Brief, Chill, Sweet and Sassy ...
The Financial Express

Amazon Alexa takes on Grok AI, goes sassy with latest update but there’s a catch

Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

Amazon Alexa+ Goes Potty Mouth With New Adults-Only Mode

Amazon is letting Alexa off the leash with a sassy adults-only mode, whereby the AI assistant willingly doles out sarcasm and mild profanity.

Amazon is bringing new chat styles to Alexa+ and one of them can be cuss, too

Alexa+ is getting customizable chat styles that change how the assistant talks to you, including a new Sassy personality with ...

Alexa+ adds adults-only ‘Sassy’ mode for sarcastic responses

Amazon has introduced a new “Sassy” personality for Alexa+, allowing the AI assistant to respond with humour and playful ...

Amazon adds ‘Sassy’ personality to Alexa+: AI assistant now offers adults-only style

Amazon has introduced a new “Sassy” personality mode for its AI assistant Alexa+, designed for adult users. The feature adds ...
Forbes

Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...
Wired

Amazon Rebuilt Alexa Using a ‘Staggering’ Amount of AI Tools

From writing code to testing the new Alexa+, Amazon engineers used generative AI throughout the build process. We talk to Amazon's Daniel Rausch about the next version of the voice assistant. How did ...