B2B list compiling is an old and cherished discipline. It requires great front-end effort and painstaking back-end follow-up. Prospect Wallet has introduced an enhanced B2B email list in response to ...

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. Here’s a dirty little secret about B2B ...

Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

How long do you plan to connect with the people on your B2B contact lists? If your answer is something like “until I can get enough sales opportunities,” then you should rethink how you communicate ...