Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative ...

Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed to go together, according to a new study in the Journal of ...

General Sentiment's patent pending TV Brand Match technology isolates the people that are involved — viewers of television shows, advocates for brands and products and even people that just talk ...

Google Ads will aggregate misspelled queries in search term reports. Negative keywords will automatically block misspellings. New brand inclusion and exclusion features offer more control over ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...