New York (CNN) — Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican ...

Dos Equis is bringing back “The Most Interesting Man in the World,” the iconic brand character and campaign that it sunset in 2016, per details shared with Marketing Dive. The original campaign ran ...

Dos Equis on Monday brought back its well-known “Most Interesting Man in the World” ad campaign — featuring the original actor — as it attempts to revive flailing beer sales. After a 10-year absence ...