“This generation has more spending money than you'd think,” DKC President Matthew Traub said.

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what ...

Generation Alpha kids are growing up with technology and social media from birth. Inclusivity and diversity are shaping this generation’s views and values. Understanding mental health is a priority ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

While her classmates may prefer YouTube, fourth grader Honey Cooper picks up physical books—and just enrolled at San ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

It took a decade, but it finally happened. On Feb. 4, “The Muppet Show” made its grand return on Disney+ and ABC with special ...

Filipino mental health isn’t about becoming less resilient—it’s about becoming more sustainable.

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors. That’s what I said in my 2018 DSN Column focusing on the importance of the ...