Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

WebFX reports AI is transforming paid advertising by enhancing audience targeting, optimizing bids, and personalizing ...

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple ...

As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...