The campaign 'U up?’ by Rethink, won Gold in Social Retail and Consumer at The Drum Awards, leveraging the cheeky North American late-night booty call text to sell Ikea mattresses, offering immediate ...
Are you a print subscriber? Activate your account. By Jack Neff - 49 min 14 sec ago By Ad Age Staff - 1 hour 53 min ago By Lindsay Rittenhouse - 2 hours 58 min ago By Jessica Wohl - 3 hours 39 min ago ...
‘DIY by Ikea’ won Gold in Media Retail and Consumer Products at The Drum Awards, showcasing Ikea's affordable furniture as a stylish, cost-effective solution to rising home improvement costs, ...
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