Anyone who saw AOL Time Warner Inc.’s earnings last week and the market’s brutal response knows that Internet advertising is in a Rip Van Winkle slumber. The downturn, which started nearly a year ago, ...
On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...