Small businesses can choose from a vast array of customer relationship management (CRM) software solutions. However, while bells and whistles can be tempting, more isn’t necessarily better when it ...

It's 11 p.m. on a weeknight. You're at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

Imagine that a recent call from a disgruntled client has made it all too apparent that there is a disconnect, or lack of alignment, between departments when it comes to CRM. According to the client, ...

Customer Relationship Management systems are often sold as a technology decision. In reality, CRM success or failure has far more to do with people, processes, and organizational readiness than with ...