“The definition of insanity is doing the same thing over and over, and expecting a different result.”—Albert Einstein This is exactly what many marketing leaders do every day. They talk about ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Overview:  Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...

CEO of Cyance, a predictive marketing technology and customer buying behaviour insight company. Jon previously led the strategy to transform Cyance from a b2b demand generation agency into a private ...

More retailers are gathering insights about shoppers and their behavior in supermarkets, and using the knowledge to customize assortments, improve the shopping experience and increase sales. Marsh ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

In the past few years the traditional views of lead generation have been challenged. Some marketers are of the opinion that if it’s working, why not leave it? But increasingly, there are those that ...

Marketing automation is delivering impressive customer impact. More than 60% of marketers report that automation improves customer experience and communication through behavior-triggered and ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

You're researching a new software tool for managing your sales process. You've been thinking about maybe, potentially, buying something, and you've started to inquire with some companies for some more ...