Matcha has dominated menus for years, while hojicha is gaining attention for a very different reason. Both come from the same ...

You'll love its unique flavor in lattes and other crafted cafe beverages.

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Q: I’ve heard that the caffeine boost from matcha is “better” than the one you get from coffee, with fewer jitters and anxiety. Does science support that? Matcha, once a nic ...

Matcha rose to remarkable prominence in 2025, evolving from a traditional tea into a global lifestyle staple. Once closely ...

It seems like matcha is in everything these days, from tiramisu to soft serve to overnight oats (looking at you, NYT Cooking) ...