Over at the always enlightening Adotas, there's a nice rundown by Zephrin Lasker of what online marketing methods, you know, actually work by providing a return on investment. While ultimately ...

Far from being an information-age relic that Web surfers glance at without really noticing, banner ads are still powerful tools for building brand recognition. In the book "Digital Impact: The Two ...

Online banners are the potholes of the Internet. Website visitors might be cruising along on a webpage until they trip on a banner and are taken through a highly disruptive experience. It's no wonder ...

Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

Advertising with SpaceNews banner ads offers unmatched exposure and customization to boost your brand. Maximize brand awareness with prominent, saturation-based ads on our homepage and article ...