In this video, I walk you through my step-by-step soft glam makeup routine, perfect for everyday wear. I start with setting powder, then contour, blush, and eye makeup for a natural yet polished look.

The holiday season means time at home with your family, endless gatherings with friends, and the best festive looks you’ve been waiting to pull out all year long! And although you might be trading in ...

In this video I walk you through my version of passport makeup, inspired by a reference photo. I start with a glowy primer, ...

Over the past month, Google Trends shows an increase in demand for ways to achieve the look, while on Pinterest there have been 22x more searches for 'soft makeup looks' recently. TikTok is driving ...

For the past few years, beauty has lived in its no-makeup makeup era; skin tints have been used instead of foundation, clear gloss instead of lipstick, barely there bronzer, and neutral everything.

As we settle into spring, beauty’s latest vibe is clear: soft glam is blooming. Think: radiant skin, diffused blush, and a glossy lip that feels more effortless than edited. But don’t confuse this ...

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