"At the end of the day this isn't just about a record," swimmer Merle Liivand told Guinness World Records Swimmer Merle Liivand has set a new record for the farthest swim while wearing a monofin. Now, ...

For 30 years, FINIS has been at the cutting edge of supporting technique in the sport of swimming, and more is to come.

June 8 (UPI) --A swimmer known as the "eco mermaid" broke a Guinness World Record by taking a 26.22-mile swim in the ocean while wearing a monofin. Merle Liivand, a swimmer and conservationist known ...

Campaigner Lindsey Cole is aiming to beat the current world record of 50km (31 miles), swum in 15 hours A woman who campaigns for cleaner waterways is attempting to set a new world record for the ...

Years before FINIS was a major player in the swimming apparel market with numerous training and racing products benefitting swimmers around the world, the company originated when two friends met up ...

Merle Liivand, posing with outstretched arms, is a former Baltic States Champion in the 100- and 200-meter breaststroke and also a member of the Estonian National Swim Team. She now makes her home in ...

As I sink to the bottom of the kidney bean-shaped hotel pool, scabbling to grab the end of my yellow monofin while Moves Like Jagger fades into the bubbly background, I realise that ‘becoming a ...

A Estonian swimmer, model, and entrepreneur recently completed a remarkable feat—all while looking just like a mermaid. According to a Guinness World Records news release on Wednesday, Merle Liivand ...

A woman who campaigns for cleaner waterways is attempting to set a new world record for the longest distance swum using a monofin. Lindsey Cole, 42, from Bristol, is aiming to beat the current ...