This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game.

In the past decade, society has seen the rapid increase in the use of artificial intelligence in almost every aspect of life. Athletics use of AI has been a part of professional sports for a while now ...

In recent years, technology has played a crucial role in breaking down barriers in motorsport, making it more inclusive and accessible to a wider range of people. Whether it's helping individuals with ...

Nearly 100 per cent of sport organisations plan to increase AI use going forward, report finds.

From predictive analytics to personalized fan experiences, data and AI are powering the next generation of motorsport, says Rohit Agnihotri, principal technologist at Infosys, and Dan Cherowbrier, ...

In every NFL stadium, there are six ultra-high-definition cameras that, coupled with computer-vision software, can measure the distance between a football and a first-down line. And in every NFL ...

Football needs to be modernized and upgraded, because fairness and accuracy demands it. What better example exists than the measurement of first downs, especially with the game on the line? No one can ...

NBA is back with two new media partners: NBC, returning after 23 years, and Amazon Prime Video. The economics are pretty staggering and are raising questions about NBCUniversal's ability to recoup its ...