The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality ...

Cold emails feel like talking to an empty room. You write a great message. You hit send. Then nothing happens. Your email sits in someone's Gmail inbox, ignored and forgotten. Here's what most people ...

If you’ve spent an afternoon (or 20) trawling through the muddy depths of a corporate inbox, you may be surprised to learn the original purpose of email was to build relationships, specifically within ...

Email has been around for 50 years, and for most of that time, it's remained relatively unchanged. Until now, at least. In the two years since the launch of ChatGPT, email has received a dramatic ...

Here are 10 strategies that will enable job seekers to land an exciting new gig through unorthodox email outreach strategies. 1. Embed a personal video in emails. Both consumers and B2B buyers prefer ...

If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the ...