The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format. Trendsetter Facebook is maintaining its long-held stance that ...

Geico has in recent years found inventive ways to challenge the skippable format of pre-roll video advertising. But a recent study from Magna has found that even skipped pre-roll ads can increase ...

Depending on a brand's goals, going with pre-rolls, mid-rolls, or outstream video ads might be the best way to go. A study from online video advertising company YuMe and marketing and advertising ...

Streaming platform Twitch has revealed its 2023 features roadmap, which includes changes to pre-roll adverts, new chat engagement tools, and more options to help users better manage their brand deals.

One of the best things about ad-free streaming services such as Amazon Video and Netflix is that there’s no friction when you sit down on the couch. Just hit play, and the video you’ve selected ...

Twitch is updating the way it shows pre-roll ads on channels this year in an attempt to make the experience better for streamers and viewers, the company says. In an open letter about the roadmap for ...

AOL Platforms moved five video formats out of beta on Thursday, an update to the pre-roll format that dominates video advertising. The interactive video ads will run across AOL properties such as The ...