Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...

In the B2B sector, customer experience is frequently misclassified as a sentiment exercise. Leaders invest in customer journey mapping and digital portals, yet they are often blindsided when satisfied ...

Rohan Joshi is the CEO and co-founder of Wolken Software, a leading IT service management and customer service desk software provider. While much of the focus for leveraging AI-based technologies to ...

How can you use insight to understand your converting customers, and devote all your time and effort to finding and nurturing them – and similar leads? Over 30 years, and across thousands of databases ...

Thirty-seven trillion dollars. It seems like an unfathomable number, but that’s how much the global business-to-business (B2B) e-commerce market is estimated to be worth by 2027, according to Statista ...

Personalization isn’t just for B2C anymore. While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations from their customers and partners ...

Alex Sandoval, Global Strategy Director at MOI Global, shares his views on how brands can use data to give customers better services and more interactive content experiences. Tech’s advancing at pace ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...