Consider this for a moment: According to the Pew Research Center, just a decade ago only 11 percent of people used social media, and no one had even heard of the sharing economy. Today, we order ...

There’s been much ink spilled of late about the case for applying principles of agile software development in a marketing context. Some excellent reads have hit the bookshelves on this very subject, ...

A crisis calls for rapid adaptation. Firms that can adjust quickly—and in a strategic manner—can come out the other side of a crisis better than their peers. To understand how firms can apply agile ...

DENVER, Jan. 16, 2025 /PRNewswire/ -- Scrum Alliance® has released an all-new on-demand microcredential course, Agile for Marketing. This course addresses challenges that go hand-in-hand with the ...

Agile marketing, in its simplest form, means you apply the concepts of Agile Project Mangement (like sprints, standup meetings, and retros) to your marketing projects. That said, however, a lot of ...

As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question. Today's ...

More and more marketing departments are moving from being curious about Agile to actually implementing Agile practices in their day-to-day project management. However, as Agile principles and concepts ...

Most marketing teams struggle to collaborate effectively. Often because too much time is spent on planning meetings, tracking down status updates and drowning in work that doesn’t affect the bottom ...

A recession can be an opportunity for well-prepared agile marketers to master the turmoil and gain market share. The current economic expansion is long by historical standards, which means the risk of ...

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