BMW is returning as a sponsor or the 2023 Cannes Film Festival with a film production starring the BMW i7 M70 xDrive. The electric vehicle will also be featured as part of a fleet of more than 200 ...

Back in 2001, David Lubars led one of the most influential ad campaigns of this century. BMW Films’ “The Hire,” was a series of short films released in 2001 and 2002, starring Clive Owen, with cameos ...

For any of you that don't know, BMW commissioned four relatively major directors (Ang Lee and Guy Ritchie are the two I remember off the top of my head) to make short films about a driver for hire. Of ...

BMW Films presents "The Hire", a series of nine short films produced for the Internet in 2001 and 2002, with a ninth short film following in 2016. A form of branded content, all nine short films ...

Domagoj Dukec, the head of BMW Design, has shared this snippet of information - with pride in his words. Well, someone should tell him a word or two about not going to those ritzy parties without ...