Your next customer could be an AI agent that will parse through your product data, assessing reliability, validating compatibility and making the call whether your product is worth the spend, all in ...

Adapted from "True Colors: Using Color to Build Your Brand," a previous MarketingProfs article (August 2004) by William Arruda. As a marketer, you are likely aware of the psychological impact of color ...

A Katz Radio Group case study found 77% of listeners would consider an auto insurance brand after hearing its radio campaign.

A new Advertiser Perceptions study finds marketers assign creative just 23% of campaign contribution. Circana's data puts it ...

The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken ...

Product feeds are evolving into core search infrastructure, shaping how ecommerce brands appear across organic, shopping, and ...

If you've read any books or articles by branding gurus, they've likely suggested that businesses need to identify what it is that differentiates their brand—what makes it unique and valuable to ...

Canadian value brand No Name has taken an unconventional approach to brand building with a new experiential campaign that ...

Independents hit 28.79% share in 2026 RealTrends rankings, up from 26.98%, while LeadingRE rose to 11.08% from 8.93%.

Driven by growing health-minded shoppers looking for functional nutrition, the supermarket dairy department is undergoing a ...

PLC (NASDAQ:SMX)(NASDAQ:SMXWW), a leader in molecular marking and digital infrastructure, today launched its Digital Material Passport Platform (DMPP), a new system designed to connect physical ...

When a particular product isn’t visible at the moment a shopper makes their purchase decision, brand loyalty becomes ...