Your next customer could be an AI agent that will parse through your product data, assessing reliability, validating compatibility and making the call whether your product is worth the spend, all in ...

The latest edition of Broadridge’s Fund Brand 50 (FB50), an annual research study by global Fintech leader Broadridge ...

Adapted from "True Colors: Using Color to Build Your Brand," a previous MarketingProfs article (August 2004) by William Arruda. As a marketer, you are likely aware of the psychological impact of color ...

A new Advertiser Perceptions study finds marketers assign creative just 23% of campaign contribution. Circana's data puts it ...

A Katz Radio Group case study found 77% of listeners would consider an auto insurance brand after hearing its radio campaign.

The sign read "We proudly brew Starbucks Coffee." Suddenly, the thought of eating in a cafeteria seemed a bit more, shall I say... palatable. I wasn't even planning on drinking coffee (it was too late ...

The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken ...

Canadian value brand No Name has taken an unconventional approach to brand building with a new experiential campaign that ...

Independents hit 28.79% share in 2026 RealTrends rankings, up from 26.98%, while LeadingRE rose to 11.08% from 8.93%.

Driven by growing health-minded shoppers looking for functional nutrition, the supermarket dairy department is undergoing a ...

The way commerce works is undergoing its most significant transformation since the inception of the internet. For two decades ...

Visibility is no longer determined by how much content you produce, but by how clearly information is structured for the ...