Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

As more than 100,000 travelers arrive at the Louis Armstrong New Orleans International Airport (MSY) before Super Bowl LIX, they will be greeted by a new brand identity and logo, the Plane de Lis. Two ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

From mass email to apparel and beyond, UAB’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance and review the Logo Usage Chart (PDF) for a high-level ...