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What’s in a name?” William Shakespeare once asked, but in today’s digital era, a company’s logo may be even more important.

K-beauty brands revamp identities to compete globally while preserving core K-beauty houses refresh logos and lines to woo ...

Sharon Gauci, the executive director of design for General Motors’ global Buick and GMC brands, redesigned the Buick and GM ...

Lalique Beauty, part of the Lalique Group, rooted in the heritage of the iconic Lalique crystal house, has enlisted the expertise of DS Smith, an ...

General Motors still owns the building that has largely emptied of occupants since the automaker moved to a new location on ...

Owner Rachel Smith speaks out about the heated backlash.

Rooted in the concept ‘Hello gorgeous’, the Swedish creative agency has developed a new visual identity and tone of voice for ...

“It allows us to play free and stay loose.” ...

"As a salon owner, I wanted to create a new alligator clip that would provide both style and function for people with dense, ...

Richard Mayer, CEO of Vana Specialty Packaging, described the integration of design services. “The addition of packaging ...

Son explained, "Kolmar Korea has strong manufacturing competitiveness in this segment, with more than 70% of orders ...