“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Frank, head of StreamRail Platform at ...

On a cool February morning in 1904, a spark ignited a fire in the heart of downtown Baltimore. Within hours, a raging inferno swept eastward across the harbor district, consuming everything in its ...

A proposed new standard method to measure commercial buildings throughout the world is likely to find resistance among some building owners. The International Property Measurement Standards Coalition ...

ISBA has made a good start at standardizing retail media measurement, but there’s a lot of work still. That’s according to Katie Streeter Hurle, chief strategy officer of SMG. Let’s face it: ...

Business cooperation and teamwork vector concept. Symbol of success, accomplishment. Minimal eps10 illustration. Call it a watch party. On Monday, a group of national broadcasters announced the ...

Yesterday I wrote about how the lack of a standard unit of measurement was detrimental to the OTT industry. Today, we’ll look at how digital video providers like Facebook and YouTube are facing the ...

This is the second in a series of articles about impact measurement for social entrepreneurs. Social entrepreneurs who are serious about having impact or about attracting capital from sophisticated ...

The Digital Place Based Advertising Association (DPAA) has announced the release of Media Rating Council (MRC) measurement standards for place-based audiences. The standards will impact out-of-home ...

After years of development, debate, drafts and public vetting the ad industry finally has a set of uniform standards for measuring the outcomes of advertising and media buys, as well as the data ...