Matches in Spain's top two divisions featured vintage shirt designs, old-school TV graphics and referees dressed like it was 1994 ...

Marketers say AI companies are embedding themselves into the IPL ecosystem, not just as advertisers but as strategic partners ...

RCB is more than a team - it is intensity, expectation, and emotion packed into one identity, where bold design mirrors a fanbase that shows up, believes hard, and never looks away.

On April Fool’s Day, when the country expected pranks and punchlines, the UK gambling sector faced something far less amusing.

A brand has to spend two times more on the overall activation for a jersey deal and taking a logo position is not enough for brands to get their return on investment, pointed out Punjab Kings' Chief ...

Topps, owned by Fanatics, will take over licenses for England, Brazil, Germany and Italy, ending long-term deals with Panini.

Khaberni - Clubs like Bayern Munich, Juventus, Rangers, and some national teams boast stars on their players' jerseys, ...

Gary Lineker has changed his Premier League title prediction after Manchester City took advantage of Arsenal’s defeat to Bournemouth by beating Chelsea. Arsenal had the chance to open up a 12-point ...

Pep Guardiola's men have pulled within six points of Arsenal, have two games in hand, and they'll face the Gunners next ...