Advertising on health misinformation websites reached $336.4 million, with $35.7 million from public health entities, threatening credibility in health info.

Let me be honest with you. I have spent a good chunk of the last two years testing nearly every AI writing tool on the market, and most of them disappoint me in the same way. The output reads like it ...

A study reveals high-dose influenza vaccines could modestly reduce Alzheimer's risk in older adults, especially women, ...

Less than two weeks into a 162-game season, every reaction can feel like an overreaction. But each year, some of those ...

GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing ...

Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant ...

Abstract: Increased need of personalized and persuasive advertising in e-commerce has motivated studies in generative artificial intelligence (AI) to create dynamic copy of advertisements. In this ...

How often do you review your PPC ad copy? Not just analyzing the performance of each asset within the ad platform, but also reviewing your ads in the context of how they appear next to competitor ads?

At this point, we and others have written ad nauseam about the Carolina Panthers losing Rico Dowdle. It feels like a foregone conclusion with how the 2025 season ended before Dowdle officially hit ...