Icelandic pop star, Laufey, has been confirmed as the next Icon series celebrity, with her new skins and emotes coming to the game this week.

Christopher Groux is a Gaming and TV reporter with bylines at Newsweek, Player.One, iDigitalTimes, IBTimes, QJ.Net and more.

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Success with engaging audiences in gaming environments means thinking beyond simple messaging, brands should build narratives ...