Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.
Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent ...
Integral Ad Science has acquired ADmantX, a European firm that provides contextual data to advertisers looking for a "cookie-less" targeting solution. The transaction will allow IAS to offer ...
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