Love music? Be the first to hear about new releases & invites to live streams from Universal Music Group artists you love | Universal Music Group

Universal Music Group has announced it’ll partner with an AI company called SoundLabs to create vocal clones of its real-life artists. Why on earth would UMG agree to that? What does it mean for artists? @alanamyzola breaks it down: | WIRED

In 1969, the fictional cartoon band The Archies topped the Billboard Hot 100 with “Sugar, Sugar,” a studio-made bubblegum-pop track performed by real session musicians. The song spent four weeks at No. 1 and ended the decade as Billboard’s biggest hit, making it a rare case of an imaginary group outperforming real bands. Credit: Universal Music Group | History In Pictures